VieNews
ROHTO – SUPER BLOCK SUMMER 2026: COLORFUL SUMMER IN DOUBLE-DECKER BUS
To maximize brand impact during the peak summer season, Sunplay Super Block deployed a high-visibility double-decker bus advertising campaign across major urban routes in Hanoi and Ho Chi Minh City. Featuring a striking orange-red bottle against vibrant ocean-and-sky blue backdrops, alongside popular travel content creator Khoai Lang Thang, the dynamic...
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ROHTO – SKIN AQUA TONE UP UV SUMMER 2026: GLOW ON THE MOVE
To elevate brand presence during the sunny season, Skin Aqua Tone Up UV launched a striking double-decker bus campaign in Ho Chi Minh City and Hanoi. Featuring a dreamlike pastel gradient of youthful pink and sky blue, perfectly paired with the radiant energy of artist Anh Sang Aza, the visual...
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FACE ROSE + : ELEVATING ELEGANCE WITH NEW PACKAGING
To position Face Rose + as a premium skincare choice, PLAN P redesigned its packaging with a minimalist yet sophisticated aesthetic. The new design embraces a pristine white palette, clean lines, and refined typography that exude timeless luxury. The result is a sleek, modern look that communicates purity, enhances shelf...
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ROHTO-MENTHOLATUM (VIET NAM) 30 YEARS ANNIVERSARY: A JOURNEY OF SPREADING CARE
PLAN P executed a specialized transit OOH wrapping project for ROHTO to support their 30 Years ROHTO-MENTHOLATUM (VIETNAM) charity trip in Lao Cai. Our agency managed the wrapping branding for a fleet of 30-seat buses used throughout this milestone CSR campaign. The branded bus served as a mobile marketing platform,...
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ROHTO – SKIN AQUA SPRING 2026 – SUNCARE ACCOMPANYING MODERN URBAN LIFESTYLE
PLAN P rolled out a dynamic OOH media campaign in Ho Chi Minh City tailored for SKIN AQUA. The campaign integrated double-decker bus with custom illuminated OOH lightboxes to capture the modern consumer’s daily urban journey.
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