Vie
To maximize brand impact during the peak summer season, Sunplay Super Block deployed a high-visibility double-decker bus advertising campaign across major urban routes in Hanoi and Ho Chi Minh City.
Featuring a striking orange-red bottle against vibrant ocean-and-sky blue backdrops, alongside popular travel content creator Khoai Lang Thang, the dynamic design turned heads everywhere it went. These moving landmarks effectively commanded street attention, perfectly capturing the sun-ready spirit of summer and driving high brand recall.
