Vie
To elevate prestige and reach for “The Moment” photobook, PLAN P displayed the project across the prominent outdoor LED screen at the iconic New World Saigon Hotel (76 Le Lai, Ben Thanh Ward).
Positioned right at the bustling heart of Ho Chi Minh City, the display brought artist portraits to life in dramatic detail. This strategic placement transformed one of the city’s most high-traffic intersections into an open-air art showcase, capturing the attention of commuters and discerning audiences alike.
