VieNews
ROHTO – SUNPLAY SPRING 2026 – BRILLIANT DISPLAY ON SPRING STREETS
PLAN P executed a high-impact transit OOH advertising campaign in Ho Chi Minh City for SUNPLAY. To establish dominant brand presence on the streets, the campaign utilized a double-decker bus wrap that navigated through the city’s major urban routes and high-traffic zones.
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DETECTIVE KIEN: THE HEADLESS HORROR – CAPTURING AUDIENCES’ ATTENTION ON STREETS
PLAN P acted as the official PR partner for movie ”DETECTIVE KIEN: The headless horror”. To maximize box office awareness and drive theater foot traffic, we executed a strategic transit OOH deployment across inner-city Ho Chi Minh City. The mobile outdoor billboards kept the movie top-of-mind for millions of commuters...
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THE LAST WIFE – BRINGING HISTORICAL CINEMA TO THE STREETS
PLAN P collaborated as a PR partner for the drama film “THE LAST WIFE” directed by Victor Vu. To maximize public awareness and theatrical buzz, we executed a high-visibility bus advertising campaign in Ho Chi Minh City. As a key media contributor, PLAN P was officially honored and presented with...
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THE MOMENT – TAKE CENTER STAGE AT NEW WORLD SAIGON HOTEL’S LED
To elevate prestige and reach for “The Moment” photobook, PLAN P displayed the project across the prominent outdoor LED screen at the iconic New World Saigon Hotel (76 Le Lai, Ben Thanh Ward). Positioned right at the bustling heart of Ho Chi Minh City, the display brought artist portraits to...
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THE MOMENT – DOUBLE DECKER BUS: THE ROLLING CANVAS
To effectively promote for “The Moment” photobook, PLAN P deployed a high-visibility double-decker bus advertising campaign across major urban routes. Wrapped in a sophisticated black-and-white aesthetic, the bus transformed into a moving gallery threading through the city. Featuring striking artist portraits, this sleek monochromatic design effortlessly turned heads and captured...
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